Last updated: October 2026
Quick answer: To promote online gambling in Latin America, pick regulated markets where you can get licensed, such as Brazil, Colombia, Peru, Mexico or individual Argentine provinces, and avoid markets where online gambling is not yet authorised, such as Chile. Then localise for each country’s language, payments and football culture, use mobile-first channels such as push, native and affiliates, follow each regulator’s advertising rules, and track results to first deposits.
Latin America is one of the fastest-changing iGaming regions. Several big markets have moved to regulation in recent years, and each has its own regulator, tax and ad rules. This guide summarises the main markets and how to promote a licensed brand.
Market-by-market overview
According to a Gambling.com market guide (August 2026):
| Market | Status | Regulator or framework |
|---|---|---|
| Brazil | Regulated since 1 January 2025 under Law 14,790/2023 | Secretariat of Prizes and Bets (SPA) |
| Colombia | Regulated; national online licences since 2016-2017 | Coljuegos |
| Peru | Regulated; licensing in full effect from 2024 under Law 31557 | MINCETUR |
| Mexico | Online play under the 1947 Federal Gaming and Raffles Law and 2004 regulation | Interior Ministry (SEGOB) |
| Argentina | Regulated province by province | Separate licence per province |
| Chile | Licensing bill advancing, not yet law | No online licences yet |
In Chile, the courts have ruled online gambling illegal unless authorised by law, and site blocking began in September 2026 (MercoPress). See our Chile guide.
Brazil: the biggest regulated opportunity
Brazil’s regulated market launched on 1 January 2025 under the SPA (Vixio). Vixio also reports that Brazil’s Senate has passed a bill that would add an advertising watershed and ban most celebrity endorsements, though it still needs approval from the lower house. Licensed operators should plan for tighter ad rules. Read our Brazil iGaming ads guide.
How to promote a licensed brand in LatAm
- Localise properly: Brazilian Portuguese for Brazil; local Spanish variants elsewhere.
- Use local payments: Pix in Brazil and popular local methods in each market.
- Lead with football: domestic leagues, the Copa Libertadores and European football drive interest.
- Go mobile-first: push notifications, in-app and native ads. See our push campaign guide.
- Work with compliant affiliates and creators who follow local rules.
- Track to first deposit and compare markets on cost per depositor and player value.
Compliance essentials
- Advertise only in markets and provinces where you are licensed.
- Target adults only and include responsible gambling messages.
- Show bonus terms clearly and follow each regulator’s rules on bonuses.
- Watch for new advertising laws, especially in Brazil.
Mistakes to avoid
- One Spanish campaign for every Spanish-speaking market.
- Advertising in Chile before licensing exists.
- Assuming one Argentine provincial licence covers the whole country.
- Using celebrities or influencers without checking local rules.
- Ignoring local payment methods.
Frequently asked questions
Brazil, Colombia and Peru have national online licensing; Mexico regulates under its federal gaming law; Argentina regulates province by province. Chile does not yet license online gambling.
On 1 January 2025, under Law 14,790/2023, with the Secretariat of Prizes and Bets as regulator.
Not as an unlicensed operator. Chilean courts have ruled online gambling illegal unless authorised by law, and authorities began blocking betting sites in September 2026.
Pix, Brazil’s instant payment system, is widely used, so make it easy to find in the deposit flow.
Reach LatAm players compliantly
CliqBetter offers mobile push, native and display traffic for operators licensed in Latin American markets. Book a demo.