Display ads suit brand awareness and retargeting on gambling-friendly sites, bought on CPM or CPC with placement-level reporting. Push ads suit direct-response goals such as registrations and first deposits, especially in mobile-first markets, targeted by country, device, OS and subscriber age.

Best for: high-volume testing and scaling once an offer converts. On this format, a sports betting brand in Malaysia reached a 4.6% click-through rate and a $42 cost per first deposit. Bought on CPM, with source-level blocking and frequency caps.

Seamlessly integrated content-style ads that blend with the look and feel of the publisher’s site.
Best for: pre-sell articles, reviews and guides that warm up players before they register. Native ads blend into content feeds, usually bought on CPC, and work best with tested headlines and images.
