How To Launch iGaming Ads In Brazil: Expert Guide

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With the growing popularity of online gaming in Brazil, the iGaming industry is booming. However, launching ads in this market can be a complex process due to regulations and cultural nuances. In this expert guide, we will provide you with the essential steps and strategies to successfully launch iGaming ads in Brazil. Whether you are a beginner or a seasoned marketer, this guide will help you navigate the unique challenges of advertising in the Brazilian iGaming market.

Stay tuned to learn all the secrets to promoting Gambling ads in Brazil!

4 Reasons to Launch Gambling Campaign in Brazil

Being the largest country in LATAM region with the hugest population, Brazil is claimed to be a sleeping giant that is about to wake up in terms of iGaming vertical. The reasons to launch Gambling ads in Brazil are quite transparent and backed by stats, we’ll enumerate them below.

Significant Market Growth

According to a Delasport survey, the estimated iGaming market size in Brazil was $2.1B in 2022 and is expected to grow to 2.6 billion by 2026. Furthermore, the amount of people using the Internet in the region has grown by 10% since 2018 and the trend is bound to continue. 

Recent legalization

There’s hardly a thing that marketers wait for more than online casinos being legalized in Brazil.

In December 2023, the bill on iGaming regulations in Brazil was finally approved, it will legalize many Gambling activities in the region, including online casinos and betting.

The Brazilian Chamber of Deputies has already passed a law on the regulation and legalization of Gambling in the region, and it will finally come into force in 2024!

Interested Audience

The main point marketers pay attention to when it comes to a new market is the amount of target audience involved in similar activities. When it comes to Brazil, the majority of people love Gambling and do it for entertainment, to be precise it’s 67% of the target audience, according to Grupo Globo.

Digitalization and Alternative Payment Trends

There has been a huge trend in spreading digital payment methods in Brazil as well as the beginning of the 5G network rollout in Brazil. These facts open a lot of opportunities for online gambling activities in the country. 

What’s more, crypto payments show no signs of slowing down, the amount of cryptocurrency ownership increased from 4.9% in 2020 to 7.8% in 2021, which is impressive growth.

Casino players in Brazil: who are they?

It’s crucial to know your target audience before diving into the launch of Gambling ads in Brazil, that’s why we consulted an expert to learn all about a typical Brazilian player.

The target group for the region is divided into men and women. To be precise, women play casinos more than men in Brazil, 63% of women are more interested in such activities than men. The average age of a typical gambler is 25 to 45 years in this region.

The main reason why they play casino is that they want to become rich and win a fortune. It’s because the majority of the population earns a small amount of money and has quite low income. 

From the point of view of CliqBetter Agency, we also see that the audience in Brazil is quite young, on average from 18 to 34 years old.

However, the situation is quite even in terms of gender, men and women are equally interested, so I advise you to conduct tests to determine your target audience, segmentation using creatives is a great option!

Another tip for identifying your target audience is A/B testing of different landing pages, try running several campaigns with different links. For example, you can use one landing page with a registration form, and another with interactive elements like the Wheel of Fortune, and then compare the metrics.

Best traffic sources to choose for Gambling Ads

Experts claim that there are many converting sources for getting Gambling traffic in Brazil this year,  starting from the most common such as Google and Facebook to less popular ones like Twitter, Instagram, and YouTube. They work quite well yet some restrictions need to be bypassed by cloaking and other time-consuming hacks. 

There are also alternative traffic sources that have less competition and need less effort and hassle when it comes to restrictions. We’ve identified two of the best being — pop and push ads.

Pop Ads.
If you are just starting to drive traffic to Gambling in Brazil, a great option to start with is pop ads. It is ideal for beginners because the setup is very simple and no creatives are required. Just add a link to your offer, basic targeting and the campaign is ready!

Push Ads.
Since 2018 push ads have a high CR for Gambling and show no signs of slowing down. The most magnificent part of this format is that there are no restrictions — you can use any text or creatives.

3 Tricks to launch a casino offer in Brazil

Now that you know why to promote Gambling ad campaigns in Brazil, it’s crucial to understand how not to waste a daily budget and promote Gambling in Brazil wisely. Several universal tips can help you to earn a great deal of money on the bundle.

#1 Stick to Premium sources

This is the best hack to getting started with any campaign, and Casino for Brazil is no exception. The thing is that the Premium group of sources comprises all the best-converting sources that have already been checked on their efficiency and showed the best results.

The CR of this group is higher than that of other ones, so it’s always better to choose it for the start, then scale with other groups — Standard, Remnant, and New.

#2 Check stats with Optimizer

That’s a great trick to save time, Optimizer allows you to manage all the targeting from the stats page, this way you can economize a lot of effort on rechecking statistics and then editing the campaign.

You can even manage black- and whitelists and Micro bidding with the Optimizer page as well as sort and review statistics by different parameters.

#3 Automate optimization processes

Manual optimization is an outdated practice in 2024, so it’s high time to pay attention to AI tools that can simplify this process for you.

Conclusion

Now you know why iGaming in Brazil is such a fruitful endeavor, make sure you follow all the expert’s advice and get ready to gain profit.

It doesn’t matter if you’re a professional or a newbie, this is a golden combination that can bring you skyrocketing ROI and CR.

If you need help launching a high-converting gambling campaign, get in touch with us today.

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