Last updated: October 2026
Quick answer: CliqBetter’s online gambling marketing services help licensed casinos, sportsbooks and lottery brands acquire and keep players. We plan and run paid media on our iGaming ad network, manage affiliates, create content and SEO, handle PR and set up tracking, with every campaign built around licensed markets, clear terms and responsible gambling rules. Results are judged on first deposits and player value.
Gambling brands need marketing partners who understand both performance and regulation. This page explains what our online gambling marketing services include, how we work and how to get started.
What our services include
| Service | What we do |
|---|---|
| Paid media | Push, pop, native, display and in-app campaigns on the CliqBetter ad network |
| Media buying | Planning and buying across gambling-friendly networks. See iGaming media buying services |
| Affiliate management | Recruiting and managing compliant affiliates. See our affiliate managing service |
| SEO and content | Original guides, previews and landing pages that rank |
| PR | Industry and consumer coverage, thought leadership |
| Creative | Ads and landing pages built for conversion and compliance |
| Tracking and analytics | UTM, postbacks and reporting to first deposit |
How we work
- Discovery: we review your licences, markets, products, offers and current results.
- Strategy: we choose channels, formats and budgets for each licensed GEO.
- Setup: creatives, landing pages and tracking are built and tested.
- Launch: campaigns go live with clear targets for cost per first deposit.
- Optimisation: we review data weekly and move budget to what works.
- Reporting: you see spend, registrations, first deposits and player value by channel.
Built for compliance
Every campaign follows the rules of the markets you target:
- Licensed GEOs only.
- Adults only, with no creative appeal to young people.
- Significant bonus terms shown prominently. In the UK, for example, they must be close to the offer on ads and landing pages (UK Gambling Commission).
- No misleading claims, fake urgency or promises of easy wins.
- Platform approvals where needed, such as Google certification and Meta’s written permission.
Who we work with
- Online casinos and live casino brands.
- Sportsbooks and esports betting operators.
- Lottery and bingo brands.
- Affiliates and media buyers.
- Platform providers launching B2C brands.
Mistakes we help you avoid
- Spending on channels without tracking to first deposit.
- Using one campaign for very different markets.
- Relying on a single channel that can be switched off.
- Advertising where the brand is not licensed.
Learn more
Read our guides on creating effective iGaming ad campaigns and how gambling companies advertise their products.
Frequently asked questions
Paid media, media buying, affiliate management, SEO and content, PR, creative production and tracking, planned around your licensed markets.
No. We run campaigns only for brands licensed in the markets they target.
By registrations, first deposits, cost per first deposit and player value by channel, with transparent reporting.
Yes. You can start with one channel, such as paid media on our ad network, and add others later.
Talk to our team
Book a demo to discuss your markets and goals, or start on the self-serve platform.