Last updated: October 2026
Quick answer: CliqBetter’s sports betting advertising services give licensed sportsbooks targeted traffic across push, native, display, pop and in-app formats, with GEO, device, OS and time-of-day targeting, match-day scheduling, placement-level reporting and postback tracking. You can run campaigns self-serve or have our team manage them, with every campaign judged on cost per first deposit.
Sportsbooks need to reach fans at the right moment: before kick-off, during big tournaments and when a rivalry is on everyone’s mind. Our advertising services are built for that timing, inside the rules of each licensed market.
Formats for sports betting
| Format | When to use it |
|---|---|
| Push notifications | Kick-off reminders, live markets and time-limited offers |
| Native ads | Match previews and betting guides that lead to markets |
| Display banners | Awareness on sports and score sites, plus retargeting |
| Popunders | High-volume campaigns with a strong landing page |
| In-app | Reaching fans inside sports and entertainment apps |
See all options on our ad formats page.
Targeting options
- GEO: country and region, limited to your licensed markets.
- Device and OS: mobile vs desktop, Android vs iOS.
- Schedule: hours before kick-off and during matches.
- Language: creatives in each market’s language.
- Placement control: block or boost individual sources.
Managed or self-serve
- Self-serve: create campaigns, upload creatives and manage bids yourself on the platform.
- Managed: our team plans the season, builds creatives, sets up tracking and optimises weekly.
- Hybrid: you run day-to-day campaigns; we help with strategy and big events.
Tracking and reporting
We support UTM parameters, source IDs and server-to-server postbacks for registrations and first deposits. Reports show spend, clicks, registrations and first deposits by placement, GEO, device and creative, so you can cut waste quickly. Our guide to analysing gambling ad campaign results explains how to use them.
Compliance
- Campaigns run only in markets where the sportsbook is licensed.
- Adults only, with no youth-oriented creatives.
- Offers show “18+, T&Cs apply” and landing pages show key terms. In the UK, significant terms must be prominent and close to the offer (UK Gambling Commission).
- No “sure bets” or guaranteed wins.
Get the most from your campaigns
- Prepare fixture creatives in advance for derbies and finals.
- Send event ads straight to the relevant match market.
- Refresh creatives weekly during the season.
- Use our sports betting push creative guide and Premier League campaign guide.
Mistakes to avoid
- Running the same budget all week instead of around fixtures.
- Sending event traffic to the homepage.
- Skipping postback tracking.
- Targeting GEOs outside your licence.
Frequently asked questions
Push notifications, native ads, display banners, popunders and in-app ads, with GEO, device, OS and schedule targeting.
Yes. You can use the self-serve platform, have our team manage campaigns, or combine both.
Use UTM tags, source IDs and server-to-server postbacks for registrations and first deposits, then review placement-level reports.
Only markets where your sportsbook is licensed and gambling advertising is allowed.
Start your sports betting campaign
Book a demo or sign up to launch on the self-serve platform.