Last updated: October 2026
Quick answer: CliqBetter’s iGaming affiliate managing service runs your affiliate programme for you: we design commission plans, recruit and onboard affiliates in your licensed markets, set up tracking, monitor quality and fraud, check partner compliance, manage payments and report on first deposits and player value. It suits operators that want a productive affiliate channel without building a full in-house team.
Affiliates can be a casino’s or sportsbook’s most cost-effective acquisition channel, but only when they are actively managed. This page explains what our managed service includes and how it works.
What the service covers
| Area | What we handle |
|---|---|
| Programme design | Commission models (CPA, revenue share, hybrid), qualifying rules, terms |
| Recruitment | Review sites, tipsters, streamers, media buyers and content creators in your GEOs |
| Onboarding | Brand guidelines, creatives, tracking links, compliance rules |
| Tracking | Setup in your affiliate software with postbacks for registrations and first deposits |
| Quality and fraud | Monitoring for fake sign-ups, bonus abuse and incentivised traffic |
| Compliance | Regular checks of partner sites and creatives |
| Payments | Accurate, on-time partner payouts based on agreed terms |
| Reporting | Performance by affiliate, GEO and product |
How we work
- Audit: review your current programme, software, terms and partners.
- Plan: agree target markets, commission structure and growth goals.
- Build: recruit affiliates and prepare assets.
- Run: manage partners day to day and optimise deals.
- Report: monthly reports on first deposits, player value and costs.
Compliance comes first
In many regulated markets, operators are responsible for their affiliates’ marketing. In the UK, for example, licensees must ensure marketing follows the CAP and BCAP codes, including the rules on youth appeal and showing significant bonus terms (UK Gambling Commission). We check partners regularly, remove non-compliant content and only recruit affiliates who target your licensed markets.
Combining affiliates with paid media
Affiliates work well alongside paid traffic. We can support partners and your own campaigns with push, pop, native and display inventory on the CliqBetter ad network, so you can test what works in each market.
Who it is for
- New operators launching an affiliate programme.
- Established brands whose programme has stalled.
- Operators entering new licensed markets.
Mistakes we help you avoid
- Paying commissions without clear qualifying conditions.
- Partners promoting the brand in unlicensed markets.
- Ignoring fraud until payouts are due.
- Measuring affiliates on sign-ups rather than deposits and value.
Learn more in our guides to iGaming affiliate marketing managers, affiliate management services and platforms and getting started with gambling affiliate marketing.
Frequently asked questions
An outsourced team that runs your affiliate programme: commission plans, recruitment, onboarding, tracking, fraud checks, compliance, payments and reporting.
Yes. We work in your affiliate platform and set up postbacks for registrations and first deposits.
We only recruit partners who target your licensed markets, provide clear brand and compliance rules, and regularly review their sites and creatives.
CPA, revenue share or hybrid deals, with clear qualifying conditions, chosen to fit your goals and markets.
Get your affiliate programme growing
Book a demo to discuss your programme with our affiliate team.