To use the cloaking method to get ads approval on Google and social media platforms, advertisers employ various techniques to show different content to ad review teams compared to regular users. This is done in an attempt to gain approval for ads that may not meet the platforms’ policies
Here are some key steps involved in using the cloaking method:
Understand the Techniques: Cloaking scammers use multiple techniques to evade detection, such as fingerprinting, canvas, and battery charge tracking. They activate cloaking after a campaign has been scanned.
Timing: Scammers usually begin their campaigns with the cloaker turned off and direct them at minimal traffic. This allows them to get approval from the demand-side platform (DSP) before launching the full campaign.
Create an Ad Account: Create an account on the social media platforms or search engines where you intend to run your cloaked campaigns.
Create a Cloak Account: Create an account on the cloaking platforms or services that you intend to use for your cloaked campaigns.
Filter Traffic: Use the cloaking system to filter traffic and direct approved users to the offer page, while sending the rest to a safe page.
Choose a Cloaking Ads Agency: Some agencies specialize in providing cloaking services to help businesses get ad approvals for restricted niches. These agencies use advanced cloaking systems and databases that are regularly updated to filter traffic based on factors like bot IPs, geo-location, and browsing behaviors.
It’s important to note that while cloaking may provide a temporary solution for getting ad approvals, it is considered deceptive and violates the policies of platforms like Google and social media companies. These platforms have taken legal action against companies involved in ad-cloaking
It’s always recommended to adhere to the platforms’ policies and guidelines to ensure long-term success in advertising.
Please note that the use of cloaking methods is not endorsed or encouraged, as it goes against the policies of major advertising platforms. It’s important to follow ethical and legitimate practices when running ads.
Things to consider when using cloaking methods to get approval on Google and social media
- Unethical Practices: Cloaking tools often bypass platform advertising policies, which can be misleading to users and violate terms of service. This can lead to a loss of trust and damage your brand reputation.
- Account Suspension: If caught using cloaking tools, your advertising accounts on platforms like Google and Facebook could be suspended or banned. This can significantly hinder your marketing efforts.
- Security Risks: Some cloaking tools might be unreliable or even malicious. They could inject malware or steal user data, putting your users at risk.
Ethical approach to getting ad approval for your business
Here’s a more ethical and sustainable approach to getting ad approval for your business:
Understanding Platform Policies:
- Read and understand the advertising policies of Google, Facebook, and any other platforms you plan to use. These policies outline the types of content they allow and the specific requirements for advertising in certain industries like gambling or finance.
- Google Ads: Google has strict policies regarding gambling and financial products. You might need to be certified and demonstrate compliance with local regulations before running ads. (https://support.google.com/adspolicy/answer/6018017?hl=en)
- Social Media Platforms: Platforms like Facebook also have limitations on specific industries. Pre-approval might be needed, and targeting options might be limited. (https://www.facebook.com/business/help/345214789920228)
Compliant Strategies for Approval:
- Target Allowed Locations: Only target regions where your business is legal and where you comply with local regulations.
- Seek Pre-approval: If required by the platform, follow the application process carefully and provide all necessary documentation demonstrating compliance.
- Transparency and Education: Focus on transparent and educational ads. Explain complex concepts in simple terms and avoid exaggerated claims.
- Highlight Risk Disclosure: Showcase any risks involved in your product or service within your ads.
- Focus on Whitehat Marketing: Use legitimate methods like SEO, content marketing, influencer marketing (while complying with platform policies), and organic social media engagement to build brand awareness.
By following these guidelines, you can increase your chances of getting ad approval for your business legitimately and sustainably.
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