Last updated: October 2026
Quick answer: To get gambling ads approved on Google, Meta and TikTok, hold a valid licence for every market you target, apply for each platform’s gambling certification or written permission before launching, make your landing pages show the licence, age limits, terms and safer gambling tools, target adults only in approved markets, and keep creatives honest. There is no legitimate shortcut: cloaking or rented accounts lead to bans.
Each major platform allows gambling ads only for approved advertisers. The process takes some paperwork and time, but approved accounts are far more stable than any workaround. This guide summarises what each platform requires and how to prepare.
Platform requirements at a glance
| Platform | What you need | Key conditions |
|---|---|---|
| Google Ads | Gambling and games certification | Licensed in each target country; from 23 March 2026, good policy health required |
| Meta (Facebook, Instagram) | Prior written permission | Licensed or lawful in each territory; no targeting under 18 |
| TikTok | Gambling certification | Only in specified markets where gambling is legal; age-restricted; clear terms and risk warnings |
| Telegram Ads | Not available | Real-money gambling ads are prohibited |
Sources: Google Ads policy, exchange4media on Meta, TikTok gambling policy, Telegram Ad Platform guidelines.
Google Ads
Google only lets certified advertisers run gambling ads in approved countries. The March 2026 update also requires good policy health, and manager accounts linked to many revoked certificates or violations can lose the ability to apply. Google will not certify sites on free hosting platforms or subdomains of third-party hosts, or domains the advertiser does not own and operate. Our guide to running Google Ads for gambling and casino campaigns covers the full process.
Meta
Meta requires prior written permission for online gambling and gaming ads, proof of licensing or lawful status in each territory, and no targeting of people under 18. See how to open a Facebook ad account for iGaming and RMG advertising.
TikTok
TikTok allows gambling ads only in specified markets, for advertisers who pass certification with licences and compliance documents. Ads must be age-restricted and include clear terms and risk warnings. See our TikTok gambling ads guide.
How to prepare an approval-ready application
- List your markets and match each one to a licence.
- Use your own domain with the operator’s details, licence number and regulator visible.
- Add player protection on the site: age verification, deposit limits, self-exclusion and support links.
- Publish clear terms for every bonus and keep them close to the offer.
- Set up accounts in the licence holder’s name with matching payment details.
- Apply before launching and keep a copy of every approval.
- Prepare compliant creatives with 18+ notices and no youth appeal.
Keep your approval
- Target only approved markets and age groups.
- Review ads and landing pages whenever offers change.
- Keep agencies and affiliates within the same rules, because violations can affect your account health.
- Update platforms when licences change or expire.
Why workarounds fail
Cloaking (showing reviewers a different page from users), rented “whitelisted” accounts and disguised creatives all break platform rules. They lead to suspended accounts, lost spend and, under Google’s 2026 rules, can damage the policy health of linked manager accounts. They can also put the operator’s licence at risk.
Mistakes to avoid
- Launching before approval arrives.
- Applying for markets you are not licensed in.
- Using free hosting or third-party subdomains for gambling landing pages.
- Forgetting to update creatives after an offer changes.
- Letting partners run unapproved campaigns under your brand.
When platforms say no
If you cannot get approval, use channels built for licensed gambling advertisers, such as iGaming ad networks. See our Google Ads alternatives for gambling.
Frequently asked questions
Hold a licence for each target country, apply for Google’s gambling and games certification, use your own domain with clear licence and responsible gambling information, and keep good policy health.
Yes, with Meta’s prior written permission, for activity that is licensed or lawful in each target territory, and never targeting people under 18.
Not through Telegram Ads. Its guidelines prohibit ads for real-money gambling, betting, lotteries and betting tips.
No. Cloaking breaks every major platform’s rules and leads to suspended accounts and lost spend. Apply for proper approval instead.
Use iGaming ad networks and other channels that accept licensed gambling advertisers, and reapply when your licensing allows.
Advertise while you wait for approvals
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