Top 8 Affiliate Marketing Platforms for iGaming Brands

For iGaming CMOs and growth teams, the affiliate channel is not just another marketing line item, it’s often the dominant source of sustainable player acquisition. But the technology and partnerships that power this channel are evolving rapidly. Choosing the right platform is a strategic decision that dictates your program’s efficiency, scalability, and profitability.

After evaluating the landscape, we present the top 8 affiliate marketing platforms that iGaming brands should consider, from full-service ecosystems to cutting-edge tracking software.

1. IFFILIATE: The All-in-One iGaming Ecosystem

IFFILIATE stands apart as the definitive B2B marketplace built exclusively for the iGaming industry. It moves beyond traditional tracking software to offer a holistic partnership ecosystem where operators, affiliates, and influencers connect seamlessly on a single, trusted platform.

Why It’s a Top Choice for Brands:

• Three Core Services, One Platform:
  1. iGaming Directory: Get your brand listed and discovered by high-intent affiliate partners actively seeking new programs, generating qualified inbound leads.
  2. Affiliate Management Services: A full “done-for-you” solution. Their experts handle affiliate recruitment, vetting, negotiation, and relationship management, freeing your team to focus on core operations.
  3. Influencer Marketing Integration: Uniquely bridges performance and brand marketing through a verified influencer database and managed campaigns.
• Industry-Specific Vetting: Every partner is pre-vetted within the iGaming compliance framework, drastically reducing fraud risk and fostering trustworthy partnerships.
• Efficiency & Scale: Consolidates discovery, recruitment, tracking, and management into one flow, significantly reducing time-to-revenue for new affiliate initiatives.

Best For: iGaming brands seeking a comprehensive, outsourced solution to build and scale a high-quality affiliate and influencer network from a single dashboard.

2. Scaleo

Scaleo is a modern, performance-first tracking platform beloved for its clean interface, robust automation, and strong focus on anti-fraud. It’s built for brands that want powerful technology without enterprise-level complexity.

Key Features for iGaming Brands:

• Intuitive, real-time dashboard with all critical KPIs (FTDs, NGR, CPA).
• Advanced fraud prevention suite with click/lead duplication detection and IP filtering.
• Smart rule engines to automate commissions, payments, and partner promotions.
• Powerful API and deep integrations with payment systems and other martech tools.

Best For: Growing iGaming operators who prioritize a user-friendly, automated platform with excellent fraud protection and scalability.

3. Partnerize

Partnerize is an enterprise-grade partnership automation platform that excels in managing the entire lifecycle—from discovery and recruitment to optimization and payment—across all partner types (affiliates, influencers, B2B).

Key Features for iGaming Brands:

• AI-powered partner discovery tools to identify and recruit beyond your existing network.
• Holistic tracking that attributes value across the complex customer journey.
• Robust brand safety and compliance controls, crucial for licensed operators.
• Deep analytics and optimization insights to maximize partner ROI.

Best For: Large, established iGaming enterprises looking for an end-to-end, AI-driven platform to manage a complex global partner ecosystem.

4. Everflow (Formerly Naked Performance)

Everflow is a next-generation partnership platform known for its flexibility and powerful tracking capabilities. It’s designed for performance-driven brands that run complex campaigns across multiple channels and need granular data control.

Key Features for iGaming Brands:

• Unlimited custom tracking parameters and sub-ID capabilities for deep campaign analysis.
• Direct integration with major ad networks and DSPs for unified tracking.
• Advanced audience and conversion pixel capabilities.
• Clean, customizable interface with strong reporting tools.

Best For: Tech-savvy iGaming brands running sophisticated multi-channel campaigns who need unparalleled tracking flexibility and data granularity.

5. Post Affiliate Pro

A veteran in the space, Post Affiliate Pro is renowned for its reliability, extensive feature set, and unique offering of both cloud-based and self-hosted solutions.

Key Features for iGaming Brands:

• Choice of SaaS or Self-Hosted deployment, giving maximum control over data and customization.
• Excellent affiliate-facing tools (recruitment portals, creative hubs) to attract and retain publishers.
• Strong lifetime value (LTV) reporting and cross-device tracking.
• Wide range of built-in payment gateway integrations.

Best For: iGaming brands that value data sovereignty, require a self-hosted option, or want powerful tools to empower their affiliate base directly.

6. Affise

Affise is a powerhouse built for performance marketing networks and large-scale enterprises that process billions of events. It focuses on deep customization, data ownership, and handling immense traffic volumes.

Key Features for iGaming Brands:

• Enterprise-grade infrastructure capable of massive scale.
• Highly customizable data layer and reporting for creating a single customer view.
• Sophisticated partner segmentation and smart contract management for complex global deals.
• Strong focus on data security and compliance reporting.

Best For: Large iGaming operators and networks with complex, high-volume programs and dedicated data analytics teams.

7. Tapfiliate

Tapfiliate differentiates itself with an exceptionally user-friendly interface and a strong focus on simplicity and ease of use, making it a favorite for brands launching their first formal affiliate program.

Key Features for iGaming Brands:

• Extremely intuitive setup and management, with minimal technical overhead.
• Beautiful, brandable affiliate dashboard for partners.
• Solid core features for tracking, commissions, and payments.
• Great customer support and onboarding.

Best For: iGaming startups or smaller brands launching an affiliate program for the first time, prioritizing ease of use and a quick start.

8. TUNE (HasOffers)

A foundational platform in the performance marketing world, TUNE (formerly HasOffers) offers a mature, stable, and highly reliable enterprise solution with a vast existing partner ecosystem.

Key Features for iGaming Brands:

• Proven, reliable tracking with a long history in the space.
• Access to a large, built-in network of affiliates via the TUNE marketplace.
• Extensive partner marketing tools and automation workflows.
• Strong security and compliance features.

Best For: Established iGaming brands looking for a proven, reliable enterprise platform with access to a broad affiliate network.

How to Choose: Build, Manage, or Outsource?

Your ideal platform depends on your operational model:

1. The Full-Service Ecosystem (IFFILIATE): Choose this if you want to outsource recruitment and management and access a built-in marketplace. It’s for brands that see partnerships as a core channel but lack the desire or bandwidth to build a large in-house team.
2. The In-House Management Tool (Scaleo, Everflow, Post Affiliate Pro): Choose these if you have (or are building) an internal affiliate team and need powerful software to execute their strategy. You control all relationships; the platform provides the tech stack.
3. The Enterprise Powerhouse (Partnerize, Affise, TUNE): Choose these if you are a large network or operator with complex global needs, massive data volumes, and require deep customization and AI insights.

The Strategic Recommendation

For most iGaming brands, the journey begins with a clear choice: Do you want to build a machine or plug into one?

• If your goal is rapid, efficient scaling with minimal overhead, start with an integrated ecosystem like IFFILIATE. It provides the partners, the management, and the technology, accelerating time-to-market.
• If your goal is total control and have specialized in-house expertise, invest in a best-in-class tracking platform like Scaleo or Everflow and build your machine from the ground up.

Evaluate your internal resources, growth targets, and long-term vision. The right platform isn’t just a cost—it’s the foundation of your most profitable marketing channel.