For casino affiliate marketers, choosing the right network is the single most critical factor separating hobbyists from high-earners. The ideal network provides high-converting, reputable casino brands, reliable tracking, timely payments, and dedicated support—all within a transparent and fair partnership.
The landscape is crowded, but not all networks are created equal. After analyzing reputation, offer quality, payment reliability, and affiliate feedback, here are the 10 best casino affiliate networks to build your business with.
1. Income Access (by GiG Media) – The Industry Benchmark
A true titan in the space, Income Access is often the first name seasoned affiliates think of. Powering some of the most respected casino brands in the world, it combines robust technology with an unparalleled reputation.
Why Affiliates Trust It:
- Premium Brand Portfolio: Access legendary operators like Betsson, Genesis Global, and PartyCasino.
- Proven Reliability: A long-standing history of accurate tracking, clear reporting, and on-time payments.
- Superior Support: Knowledgeable affiliate managers who understand both the technical and strategic side of iGaming.
- Multiple Commission Models: Strong Rev Share, CPA, and Hybrid deals across diverse markets.
Best For: Affiliates seeking stability, trusted brands, and a professional, long-term partnership home base.
2. IFFILIATE – The Modern iGaming Marketplace
IFFILIATE redefines the traditional network model by operating as a comprehensive B2B marketplace. It’s not just a network; it’s an ecosystem where affiliates can connect directly with operators, fostering transparency and unlocking unique opportunities.
Why It’s a Game-Changer:
- Direct Operator Connections: Use the iGaming Directory to discover and engage with casino programs directly, often negotiating terms without a heavy network middleman cut.
- Influencer Integration: Unique access to a verified influencer database, enabling cross-promotional strategies that blend content and affiliate marketing.
- Full-Service Option: Their Managed Services can handle partnership acquisition for large publishers, acting as an outsourced business development arm.
- Industry-Focused Vetting: Every partner is pre-vetted, creating a trusted environment for business.
Best For: Affiliates who value direct relationships, maximum transparency, and want tools that go beyond traditional affiliate tracking.
3. PartnerMatrix (by EveryMatrix) – The Tech Powerhouse
Born from the widely-used MyAffiliates platform, PartnerMatrix is a technology leader offering affiliates a vast selection of top-tier casino and sportsbook brands through a single, sophisticated interface.
Key Advantages:
- Extensive Brand Choice: One of the largest portfolios in the industry, from established giants to exciting new casino projects.
- Advanced Platform: Real-time reporting, deep-linking tools, and a highly customizable dashboard for granular performance analysis.
- Innovative Tools: Features like sub-affiliate tracking and a wealth of promotional materials are top-notch.
- Global Reach: Strong offers across European, LatAm, and emerging markets.
Best For: Data-driven affiliates who appreciate a modern tech stack and want an enormous selection of programs to test and optimize.
4. RevenueRoller – The Quality-Curated Network
RevenueRoller takes a “less is more” approach, focusing on a carefully curated list of high-quality casino partners rather than an overwhelming directory. They are renowned for excellent personal account management.
Standout Features:
- Curated Quality: Each casino program is selected for its strong reputation and affiliate-friendly terms, saving you from vetting poor partners.
- Exceptional Support: Responsive, helpful affiliate managers who provide personalized attention.
- User-Friendly Interface: Intuitive and clean platform that makes tracking earnings straightforward.
- Strong European Focus: Particularly effective for targeting Nordic and DACH regions.
Best For: Affiliates who value personalized service, a manageable portfolio of top-tier brands, and hate sifting through low-quality offers.
5. AffiliatesHub (by SoftSwiss) – The Crypto & Game Variety Leader
Powered by the massive SoftSwiss casino platform, AffiliatesHub gives affiliates direct access to a huge network of casinos, many of which excel in cryptocurrency offerings and boast immense game libraries.
Why It’s Unique:
- Crypto Casino Specialization: A premier destination for promoting Bitcoin and other crypto casinos, a rapidly growing niche.
- Centralized Management: Manage multiple SoftSwiss-powered casino brands from a single dashboard with unified reporting.
- Generous Commissions: Known for highly competitive revenue share percentages and frequent affiliate contests.
- Reliable Payouts: Consistent weekly or monthly payments.
Best For: Affiliates targeting cryptocurrency-savvy players or those who want to promote casinos with exceptionally large game portfolios.
6. Kindred Affiliates (Unibet, 32Red) – The Brand-Name Giant
Kindred Affiliates represents the powerhouse brands of the Unibet Group, including Unibet, 32Red, and Maria Casino. This is a network built on the strength of its own iconic, trusted operator brands.
Key Benefits:
- Household Name Brands: Promote some of the most recognized and trusted casino brands in Europe.
- Strong Player Value: These established brands attract loyal players with high lifetime values (LTV).
- Dedicated Local Teams: Offers support and localized deals for key markets like the UK, Sweden, and the Netherlands.
- Multiple Products: Easily cross-promote casino with their leading sportsbook and poker verticals.
Best For: Affiliates with traffic in regulated European markets who want to leverage the trust and recognition of major consumer brands.
7. Betsson Partner Program – The Tier-1 Direct Program
While part of a larger group, the Betsson Partner Program stands as a premier direct affiliate program, often considered a “must-have” for serious casino affiliates due to the brand’s stellar reputation and player quality.
Why It’s Essential:
- Elite Brand Reputation: Betsson is synonymous with reliability and quality in iGaming.
- High Player LTV: Consistently attracts valuable, depositing players who stay loyal.
- Transparent & Fair Terms: Clear contracts and a reputation for treating partners well.
- Advanced Tools: Provides affiliates with sophisticated marketing tools and analytics.
Best For: Affiliates who want a direct, top-tier partnership with one of the industry’s most respected operators.
8. ClickDealer – The Performance & CPA Powerhouse
While not exclusively iGaming, ClickDealer is a top global performance network with a formidable and highly lucrative casino vertical. They are famous for exclusive offers and high EPAs (Earnings Per Acquisition).
Performance Edge:
- Exclusive, High-EPC Offers: Access to premium CPA and CPL deals not available on public networks.
- Expert Optimization: Dedicated affiliate managers who actively help you scale and optimize campaigns.
- Multi-Vertical Leverage: Test casino offers alongside other high-performing verticals like finance and sweepstakes.
- Emerging Market Strength: Excellent offers for regions like Asia and Latin America.
Best For: Performance-focused affiliates running paid traffic (PPC, social) who want to maximize CPA payouts and test in diverse geos.
9. 7StarsPartners – The Rising Star for Diverse Markets
7StarsPartners has rapidly gained a strong reputation for its diverse portfolio of casino brands and its affiliate-friendly approach, particularly in emerging and European markets.
Notable Qualities:
- Growing Quality Portfolio: Features popular brands like 7Signs, N1 Bet, and others known for good conversion.
- Reliable & Transparent: Praised for clear communication and consistent payment schedules.
- Attractive Promotions: Regularly offers competitive commissions and affiliate bonuses.
- Responsive Support: Gets high marks for helpful and accessible account management.
Best For: Affiliates looking for a reliable, growing network with a good mix of established and up-and-coming casino brands.
10. AffiliateEdge (ClubRare) – The Veteran Network
A long-standing network with deep roots in the online casino community, AffiliateEdge is known for its stability, fair play, and the quality of its flagship program, ClubRare Casino.
Enduring Strengths:
- Decades of Trust: A long history of fair dealings and stable partnerships.
- Sustainable Revenue Share: Focus on building long-term player value rather than short-term CPA spikes.
- Loyalty Rewards: Offers additional incentives and rewards for top-performing affiliates.
- Straightforward & Honest: A transparent, no-nonsense network that delivers what it promises.
Best For: Affiliates who prioritize long-term, stable revenue share partnerships with a trustworthy, veteran network.
How to Choose Your Primary Casino Affiliate Network
Your ideal network depends on your business model:
- For Trust & Brand Power: Income Access or a direct program like Betsson.
- For Transparency & Direct Deals: The marketplace model of IFFILIATE.
- For Technology & Choice: PartnerMatrix or AffiliatesHub.
- For Personalized Service: RevenueRoller.
- For High-Stakes CPA: ClickDealer.
- For Stability & Long-Term Value: AffiliateEdge.
The Pro’s Strategy: Diversify
Top earners rarely rely on a single network. A common strategy is to build a core portfolio on 2-3 networks (e.g., IFFILIATE for direct connections, Income Access for premium brands, PartnerMatrix for volume testing) while keeping a testing budget for offers on performance networks like ClickDealer.
Final Word: In recent year, the leading affiliates are those who leverage networks that offer more than just tracking—they provide access, insight, and partnership. Begin your journey by establishing a presence on a transparent platform like IFFILIATE to build direct operator relationships, then expand your reach through the specialized strengths of the other top networks on this list.
