Last updated: October 2026
Quick answer: Online gambling is illegal in Vietnam for private and foreign operators, so there is no legal way to run online casino or sportsbook ad campaigns for Vietnamese players. Legal gambling is limited to the state lottery (Vietlott), casinos mainly for foreigners, a limited casino pilot for residents, and a tightly controlled sports betting pilot. Brands should exclude Vietnam from online gambling campaigns.
Vietnam’s football-mad, mobile-first population makes it look attractive to betting brands. But the law is restrictive, and only a few state-approved channels exist. This page explains the position.
The legal position in Vietnam
- Online gambling is illegal in Vietnam, according to Vietnam Briefing.
- Legal forms include the Vietlott national lottery, casinos and electronic gaming venues mainly restricted to foreigners, and a casino pilot for residents under strict conditions.
- A sports betting pilot under Decree 06/2017 covers horse racing, greyhound racing and international football, with very high capital requirements. Vietnam Briefing reported that Vietnam Lottery was licensed in 2023 to pilot football betting. Check the latest status locally.
What this means for advertisers
| Activity | Status |
|---|---|
| Offshore online casino ads | Not allowed |
| Offshore online sportsbook ads | Not allowed |
| State lottery and licensed pilots | Only the licensed entities, under Vietnamese rules |
| Influencer gambling promotions | Not allowed |
What compliant brands should do
- Exclude Vietnam from gambling and real-money gaming campaigns unless you hold an authorisation that covers it.
- Check that affiliates, influencers and media partners do the same.
- Remove landing pages, bonuses and payment options aimed at Vietnam players.
- Watch for law changes and get local legal advice before any launch.
- Focus budgets on regulated markets where you are licensed.
CliqBetter does not run gambling campaigns for markets where the operator is not allowed to offer or advertise its services.
Mistakes to avoid
- Assuming an offshore licence makes advertising to Vietnam legal.
- Using local influencers or “VPN” messaging to reach players.
- Disguising gambling offers as games or apps.
- Relying on old guides written before recent enforcement.
For markets where licensed gambling advertising is possible, read our overview of gambling advertising laws around the world and our list of trending GEOs for gambling campaigns.
Frequently asked questions
No. Online gambling is illegal for private and foreign operators in Vietnam.
The Vietlott state lottery, casinos mainly for foreigners, a limited resident casino pilot and a tightly controlled sports betting pilot under Decree 06/2017.
No. An offshore licence does not make online betting or its advertising legal in Vietnam.
Advertise in licensed markets
Book a demo to plan campaigns in markets where your brand is licensed.
