iGaming Affiliate Management Agency
Affiliate programme management for licensed gambling brands — recruiting quality affiliates, monitoring compliance and paying for players who deposit.
Affiliates drive a large share of gambling acquisition, but programme quality varies widely. The best programmes recruit affiliates with real audiences, give them good creative and fast reporting, and monitor traffic quality and compliance closely — because regulators hold operators responsible for what affiliates publish.
As an ad network, CliqBetter also works with publishers and media buyers every day, which helps us find and vet affiliates quickly.
What we do
Recruitment of SEO affiliates, tipsters, streamers and media buyers matched to your markets.
Onboarding with creative, tracking links and clear compliance rules.
Monitoring of traffic quality, fraud and promotional content.
Optimisation of commission plans so you pay for players who deposit and stay.
What we do as an Online Gambling Affiliate Management Agency
Here’s how it typically works:
Affiliate Marketing: Affiliate marketing involves promoting products or services on behalf of another company (the merchant) and earning a commission for every sale or action generated through the affiliate’s marketing efforts.
Online Gambling Websites: We focus specifically on promoting online gambling platforms such as online casinos, sports betting sites, poker rooms, and other forms of internet-based gambling.
Affiliate Partnerships: We establish partnerships with online gambling operators. These operators provide the agency with unique tracking links or promotional materials that affiliates use to drive traffic to their websites.
Affiliate Recruitment: We recruit affiliates who have platforms, websites, or audiences that are likely to be interested in online gambling. These affiliates could be bloggers, website owners, social media influencers, or anyone with an online presence.
Marketing Strategies: We employ various marketing strategies to promote gambling websites, including content marketing, SEO (search engine optimization), social media marketing, email marketing, PPC (pay-per-click) advertising, and more.
Commission Structure: Affiliates earn commissions based on various models such as revenue share (a percentage of the player’s losses), CPA (cost per acquisition), or hybrid models combining both.
Tracking and Analytics: We provide affiliates with tracking tools and analytics to monitor the performance of their marketing efforts, including the number of clicks, registrations, deposits, and revenue generated.
Compliance and Regulations: Since online gambling is subject to regulations and legal requirements in many jurisdictions, reputable affiliate marketing agencies ensure that their affiliates comply with applicable laws and regulations.
Overall, an online gambling affiliate marketing agency acts as an intermediary between online gambling operators and affiliates, facilitating partnerships and providing marketing support to promote the operators’ services in exchange for commissions.
Online Gambling Affiliate Marketing Campaign Management
Our team of dedicated online gambling affiliate marketing managers assumes full responsibility for the success of your affiliate marketing campaigns. From strategic planning to tactical execution, we’re committed to maximizing the efficiency and effectiveness of your affiliate marketing program. With a wealth of experience and expertise in the online gambling industry, we craft tailored strategies and experiences that resonate with your target audience, driving engagement, retention, and ultimately, revenue.
By entrusting your affiliate marketing campaign to us, you gain access to a dedicated team that continuously monitors, optimizes, and improves your affiliate program. We stay abreast of industry trends, algorithm updates, and emerging opportunities to ensure that your brand remains competitive and visible in the ever-evolving digital landscape.
With our agency at your side, you can rest assured that your marketing efforts are in capable hands. We’re not just service providers; we’re partners invested in your success. Together, let’s propel your online gambling business to new heights while we handle the intricacies of affiliate marketing campaign management, leaving you free to focus on what you do best: running and expanding your business.
Let Us Be Your Online Gambling Affiliate Management Agency
We start by reviewing your current programme, platform and commission plans.
Some Benefits Of Our Online Gambling Affiliate Management Services
Dedicated Affiliate Manager
A dedicated affiliate manager oversees the success of your affiliate program.
Consultancy
Reach out and pick our brains – We have years of experience to guide you in the right direction.
Monthly Marketing Report
Monthly reports on registrations, first deposits and cost per depositing player.
Growth
Sit back and watch our affiliate teams get to work – We guarantee to grow your program, or your money back!
Online Gambling Affiliate Management Services
Achieve Sustainable Growth With Strategic Strategies
These are the parts of affiliate management we handle.
Affiliate Recruitment and Retention​
We have the connections to recruit the highest
converting affiliates for your brand
Affiliate Program Management and Staffing
Outsource your affiliate program to a team with years of iGaming experience
Affiliate Engagement and Promotion
We help you engage and inform your affiliates in forums,
social media and other places they meet
Affiliate System Software
Use our affiliate software or yours. We are also trained on most
top iGaming affiliate platforms
Why Choose CliqBetter as Your iGaming Affiliate Management Agency
Here is how we manage gambling affiliate programmes.
Own ad network
Campaigns can tap CliqBetter’s own pop, push, native and display inventory alongside other channels.
Licensed brands only
We work with licensed operators and compliant affiliates, and plan around local rules.
Deposit-focused
We optimise toward first-time deposits and player value, not clicks or sign-ups.
Responsible gambling
Age targeting and safer-gambling messaging are part of every campaign.
Ready To Get Started?
Tell us your platform, markets and current affiliate numbers. We will review your programme.
FAQs on iGaming Affiliate Management Agency
General Questions
- What is an online gambling affiliate marketing agency?
An online gambling affiliate marketing agency is a company that specializes in promoting online gambling websites and services through affiliate marketing strategies.
- How can an online gambling affiliate marketing agency benefit my online casino/sports betting business?
Affiliate marketing offers a cost-effective way to reach a wider audience of potential customers. Agencies have the expertise to find high-quality affiliates, develop targeted marketing campaigns, and track performance to optimize results. This can lead to increased brand awareness, website traffic, and ultimately, more depositing players.
Working with an Agency
- What services do online gambling affiliate marketing agencies offer?
Services can vary, but common offerings include:
Affiliate program development and management
Recruiting and vetting high-performing affiliates
Providing marketing materials and creatives
Tracking, reporting, and performance optimization
Legal and regulatory compliance guidance
How much does an online gambling affiliate marketing agency cost?
Costs can vary depending on the agency’s services, experience, and the scale of your campaign. Some agencies charge a flat monthly fee, while others work on a performance-based model, earning a commission on new depositing players they bring in.
- What factors should I consider when choosing an online gambling affiliate marketing agency?
Look for an agency with a proven track record in the online gambling industry. Consider their experience, expertise, the types of services they offer, fees, and their ability to target your specific audience. It’s also important to choose an agency that understands the legal and regulatory landscape of online gambling.
Compliance Considerations
- Are there any legal or regulatory considerations for online gambling affiliate marketing?
Yes, online gambling is a heavily regulated industry. Gambling laws and regulations vary by country and region, so it’s crucial to choose an agency familiar with the legalities of your target market. A reputable agency will ensure your affiliate marketing campaigns comply with all applicable laws and regulations.
Getting Started
- How can I find a reputable online gambling affiliate marketing agency?
Research online directories, industry publications, and attend industry events. Look for agencies with experience in your target market and a good reputation. Read client testimonials and case studies to get a sense of their past successes.
By considering these factors, you can choose an online gambling affiliate marketing agency that will help you achieve your marketing goals and grow your online casino or sports betting business.