By Alex Rivera · Last updated: October 2026
Quick answer: The best iGaming ad networks in 2026 are PropellerAds, Adsterra and RichAds for low-budget push and pop testing (from $100–$150), ExoClick and Zeropark for high-volume pop and redirect traffic (from $200), MGID for native, CliqBetter for iGaming-only traffic on self-serve or managed plans, and Blockchain-Ads for crypto audiences with larger budgets. The right choice depends on your budget, vertical and target countries.
Disclosure: CliqBetter runs one of the networks on this list. We have included it alongside competitors and stated each network’s minimums and pricing as published by the networks themselves, so you can compare on facts.
Mainstream platforms like Google and Meta restrict gambling ads to certified advertisers in licensed markets. iGaming ad networks fill the gap with push, pop, native and display inventory that accepts casino, sportsbook and crypto offers. Below we compare nine of them on what matters before you deposit: minimum spend, formats, pricing models and fit.
iGaming ad networks compared
| Network | Best for | Ad formats | Minimum deposit | Pricing models |
|---|---|---|---|---|
| CliqBetter | iGaming-only traffic, self-serve or managed | Display, native, push, pop, in-app | Self-serve available; managed from $10,000/month | CPM, CPC, CPA |
| PropellerAds | Beginners testing push and pop | Push, popunder, interstitial, in-page push | $100 | CPM, CPC, CPA |
| Adsterra | Widest format choice | Popunder, Social Bar, in-page push, interstitial, banner, native, Smartlink | $100 | CPM, CPC, CPA, CPI, CPL |
| RichAds | Push, pop and Telegram Mini Apps | Push, popunder, in-page, direct click, display, native, Telegram | $150 | CPC (push, native), CPM (pop, display) |
| ExoClick | High-volume multi-format traffic | Push, pop, banner, video, native, interstitial | $200 | CPM, CPC, CPA |
| Zeropark | Redirect and domain traffic | Push, domain redirect, pop | $200 | CPC, CPA |
| Clickadu | Pop traffic in tier-2/3 GEOs | Pop, push, banner, video, in-page push | $100 | CPM, CPC, CPA |
| MGID | Native and content recommendation | Native | $100 | CPM, CPC |
| Blockchain-Ads | Crypto casinos and Web3 audiences | Display, native, video | $10,000 self-serve; $30,000 managed | CPM, CPA |
Minimums as published by each network or reported by AffTank’s 2026 comparison; RichAds from its FAQ, Zeropark from its top-up docs. Checked October 2026.
How we chose these networks
Every network here accepts gambling advertisers and publishes its own minimums. We compared them on five points:
- Gambling policy: openly accepts casino, sportsbook and crypto casino offers.
- Entry cost: minimum deposit or monthly commitment.
- Formats: which of push, pop, native, display, video and in-app it sells.
- Pricing: whether CPA or CPC is available, not just CPM.
- Fraud controls: bot filtering and placement-level reporting so you can block bad sources.
Minimums and formats were checked against each network’s own pages or recent independent comparisons in October 2026.
The 9 best iGaming ad networks
1. CliqBetter: best for iGaming-only traffic
CliqBetter is an ad network built only for iGaming, selling display, native, push, pop and in-app inventory across sportsbook, casino, poker, esports and fantasy verticals. It offers conversion tracking via postback and fraud filtering on IP, device and behaviour signals. Smaller advertisers can launch self-serve, while brands spending $10,000+ a month get a dedicated account manager on the managed plan. In one recent campaign, a sports betting brand on CliqBetter pop traffic in Malaysia reached a 4.6% click-through rate and a $42 cost per first deposit.
2. PropellerAds: best for testing on a small budget
PropellerAds sells push, popunder, interstitial and in-page push traffic and accepts gambling offers. You can start with $100 and bid on CPM, CPC or CPA. It is a common first stop for affiliates testing casino offers in tier-2 and tier-3 countries.
3. Adsterra: best for format choice
Adsterra has the widest format range here, including its Social Bar, Smartlink, popunder and native. Minimum deposit is $100, and it supports CPA, CPC, CPM, CPI and CPL. Useful when you want to test several formats from one account.
4. RichAds: best for push, pop and Telegram traffic
RichAds sells push, popunder, in-page, direct click, display and native, plus Telegram Mini Apps placements. It names gambling among its top verticals. Minimum deposit is $150; push and native are priced per click, pop and display per thousand impressions.
5. ExoClick: best for high-volume multi-format traffic
ExoClick offers push, pop, banner, video, native and interstitial inventory with deep placement-level controls. Minimum deposit is $200 and it supports CPM, CPC and CPA. Best for experienced media buyers who will optimise placements by hand.
6. Zeropark: best for redirect and domain traffic
Zeropark specialises in domain redirect and push traffic with rule-based automation. The first top-up is $200 via PayPal, $500 by card or $1,000 by bank transfer. Bidding is CPC or CPA.
7. Clickadu: best for pop traffic
Clickadu sells pop, push, banner, video and in-page push traffic. You can start with $100 on CPM, CPC or CPA. Pop traffic here is popular for casino offers in emerging markets.
8. MGID: best for native ads
MGID is a native and content-recommendation network. It suits sportsbook and casino offers that need a softer, editorial-style placement. Minimum deposit is $100 on CPM or CPC.
9. Blockchain-Ads: best for crypto casinos
Blockchain-Ads targets crypto and Web3 audiences with display, native and video. It is a fit for crypto casinos and sportsbooks, but entry is high: $10,000 self-serve or $30,000 managed.
Which ad format works for each iGaming vertical
| Vertical | Formats that usually work | Why |
|---|---|---|
| Online casino | Pop, push, in-page push | Bonus offers convert on impulse; pop and push deliver cheap volume to test landers fast |
| Sportsbook | Push, native, display, pop | Timing matters: push around match days, native on sports news sites |
| Crypto casino | Display, native on crypto sites, Telegram | Audiences sit on crypto and Web3 inventory most networks don’t reach |
| Poker, bingo, lottery | Native, display | Longer consideration; editorial-style placements build trust |
| Sweepstakes / social casino | Push, native | Allowed in more markets, so broader inventory is open |
Real example: pop ads are not only for casino. A sports betting brand running CliqBetter pop traffic in Malaysia reached a 4.6% click-through rate and a $42 cost per first deposit.
How much budget you need to start
Self-serve networks let you start with $100–$200, but that only buys a first test. Plan for enough spend to reach a few dozen conversions per offer and country before judging results.
- Testing ($100–$1,000): PropellerAds, Adsterra, Clickadu, MGID, RichAds or CliqBetter self-serve. One offer, one or two countries, one format.
- Scaling ($1,000–$10,000/month): add ExoClick and Zeropark, and move winning placements to CPA bidding.
- Managed ($10,000+/month): CliqBetter’s managed plan or Blockchain-Ads, with an account manager handling placements, creatives and fraud filtering.
FAQ
What is an iGaming ad network?
An iGaming ad network sells ad placements (push, pop, native, display, video) on sites and apps that accept gambling ads. It connects casino, sportsbook and affiliate advertisers with publishers that allow that content.
Which ad network is best for gambling ads?
For small budgets, PropellerAds, Adsterra and RichAds are the easiest to start with at $100–$150. If you want traffic only from iGaming placements, a specialist network such as CliqBetter offers both self-serve and managed plans.
Can I run gambling ads on Google or Facebook instead?
Only as a certified advertiser in markets where you hold a gambling licence. Both platforms require approval before gambling ads run, which is why many operators use specialist networks alongside them.
What is the cheapest ad format for casino traffic?
Pop and push traffic usually have the lowest cost per click or impression. They suit fast testing, though conversion quality varies by source, so block weak placements early.
CPM, CPC or CPA: which should I choose?
Start on CPM or CPC to gather conversion data, then switch winning placements to CPA bidding where the network offers it.
How do I avoid fraudulent traffic?
Use a tracker with postback conversions, check placement-level reports daily, and blacklist sources with clicks but no deposits.
Ready to test iGaming traffic?
Compare a few networks on a small budget, keep what converts, and scale it. To try CliqBetter, create an advertiser account.
