Last updated: October 2026
Quick answer: CliqBetter is an ad network built only for iGaming. It gives licensed sportsbooks, casinos, lotteries and affiliates display, native, push, pop and in-app traffic, self-serve or fully managed, with placement-level reporting, fraud protection, real-time optimisation and a dedicated account manager. It suits brands that need gambling-friendly traffic without the restrictions and approval delays of mainstream platforms.
Mainstream ad platforms restrict gambling heavily: Google requires certification and from March 2026 also checks policy health (Google Ads policy), and Meta requires prior written permission. Specialist iGaming networks fill that gap. This page explains what CliqBetter offers, who it is for and how to get the best results.
What CliqBetter offers
| Feature | What it means for you |
|---|---|
| iGaming-only focus | Inventory, targeting and support built around casino, sports betting and lottery offers |
| Multiple formats | Display, native, push, pop and in-app inventory in one account |
| Self-serve or managed | Run campaigns yourself or let the team manage them |
| Real-time optimisation | Campaigns adjust using performance data |
| Fraud protection | Filtering to help you pay for genuine traffic |
| Placement-level reporting | See which sources bring deposits and block the rest |
| Dedicated support | An account manager to help plan and optimise |
| 24/7 monitoring | Around-the-clock campaign monitoring and alerts |
Ad formats and when to use them
- Push ads: direct-to-device messages for registrations and first deposits, especially in mobile-first markets. Read our push campaign guide.
- Pop ads: high-volume traffic for testing and scaling once an offer converts.
- Native ads: content-style ads for pre-sell articles, reviews and previews.
- Display ads: banners for awareness and retargeting on gambling-friendly sites.
- In-app: reach players inside mobile apps.
See all options on our ad formats page.
Who CliqBetter is for
- Sportsbooks that want match-day and in-play traffic in their licensed markets.
- Online casinos that need volume for welcome offers and game launches.
- Lottery brands promoting draws and jackpots.
- Affiliates buying traffic for CPA and revenue-share offers.
- Agencies managing several iGaming clients.
- Ad tech businesses that want to launch their own network with our white label ad network.
How we keep campaigns compliant
Gambling advertising only works long term when it follows the rules. We expect advertisers to:
- Hold a valid licence for every market they target.
- Target adults only.
- Show key bonus terms clearly. In the UK, for example, significant terms must be prominent and close to the offer (UK Gambling Commission).
- Avoid misleading claims such as guaranteed wins.
How to get started
- Create an account on the self-serve platform or book a call with the team.
- Share your offer and licences so we can confirm the right GEOs.
- Set up tracking with postbacks for registration and first deposit.
- Launch a test across one or two formats with a clear target cost per first deposit.
- Optimise weekly using placement-level data, then scale the winners.
Our guide to creating effective iGaming ad campaigns walks through each step.
Mistakes to avoid when choosing an iGaming ad network
- Picking a network that runs gambling ads in any country without checking licences.
- Ignoring placement-level reporting, which you need to cut wasted spend.
- Choosing on price per click alone instead of cost per first deposit.
- Skipping postback tracking.
Frequently asked questions
CliqBetter is an ad network that specialises in iGaming traffic for sportsbooks, casinos, lotteries and affiliates, with display, native, push, pop and in-app formats.
Yes. You can use the self-serve platform or ask the team to manage campaigns for you.
You can target the markets where your brand is licensed and gambling advertising is allowed. Share your licences so we can confirm eligible GEOs.
Use placement-level reports plus server-to-server postbacks for registrations and first deposits, and judge campaigns on cost per first deposit.
Start advertising with CliqBetter
Book a demo to plan your campaign with our team, or sign up and launch on the self-serve platform.