Last updated: October 2026
Quick answer: Bettabet, a lottery and gaming brand entering the competitive African betting market, worked with CliqBetter on a mobile push notification campaign after standard site placements failed to deliver enough registrations. The brand reported that registrations rose to more than 2,000 a day at their peak, CTR rose from 0.9% to 15.3%, and brand awareness increased by 61%.
This case study covers the brief, why push notifications were chosen, how the campaign was run and what other betting and lottery brands can learn from it.
The brand and the goal
Bettabet is a lottery and gaming brand that set out to grow in Africa’s already crowded betting market. It had three goals:
- Build brand awareness.
- Build brand loyalty.
- Increase new sign-ups on its website.
The challenge
Bettabet’s earlier campaigns used regular website placements. They did not deliver the registrations the brand needed, and total sign-ups were well below its projections.
Gambling and lottery advertising is also tightly restricted on many mainstream platforms and in many markets. That limits the number of places a brand can advertise, so it needs formats and partners that accept licensed gambling advertisers and follow the local rules.
The solution: mobile push notification ads
Bettabet and CliqBetter switched to mobile push notification ads. Push ads appear in the phone’s notification tray of users who have opted in to receive notifications, so the message is seen directly on the device most players use to bet.
How the campaign was set up:
- Mobile-first targeting in the brand’s chosen markets.
- Short, clear messages about the brand and its offer, built for the small space of a notification.
- Links to the sign-up flow, so interested users could register straight away.
- Ongoing optimisation of creatives and placements as results came in.
The results
As reported by the campaign:
- Registrations rose to more than 2,000 per day at their highest point.
- CTR jumped from 0.9% to 15.3% compared with the earlier placements.
- Brand awareness increased by 61%.
- Results improved immediately after the push campaign started.
Why it worked
- Right channel for the audience. Betting and lottery players are heavy mobile users, and push puts the message where they already are.
- Opt-in audience. Users have agreed to receive notifications, which tends to make them more responsive than passive banner viewers.
- Simple path to sign-up. One message, one click, one registration page.
- Continuous optimisation. Weak creatives and placements were adjusted quickly.
Lessons for betting and lottery brands
| Lesson | How to apply it |
|---|---|
| Test new formats when old ones stall | Run a small push or native test before cutting budget |
| Go mobile-first | Build creatives and landing pages for phones |
| Keep it compliant | Advertise only where the brand is licensed and target adults only |
| Measure beyond clicks | Track registrations and first deposits, not just CTR |
| Optimise weekly | Block weak placements and refresh creatives |
To plan a similar campaign, read our guides on running gambling push notification campaigns, launching gambling ad campaigns in Nigeria and expanding online gambling operations to Africa.
Frequently asked questions
Bettabet wanted to build brand awareness, brand loyalty and new sign-ups as it entered the competitive African betting market.
Regular site placements did not deliver enough registrations. Push ads reach opted-in mobile users directly in the notification tray, which suited a mobile-first betting audience.
The campaign reported registrations of more than 2,000 per day at their peak, a CTR increase from 0.9% to 15.3%, and a 61% increase in brand awareness.
Yes, if they are licensed in the markets they target and follow the ad network’s and local rules, including targeting adults only.
Launch your push campaign
CliqBetter runs push, pop, native and display campaigns for licensed betting and lottery brands. Contact us or book a demo.