Running Successful iGaming Ad Campaigns in India: Case Study

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Period: 1 January 2023 – 28 February 2023

Spent: $10,000

Net profit: $8,000 ROI: 80%

India is a rapidly growing market for the iGaming industry, but running successful advertising campaigns in this region can be challenging.

How can companies navigate the complexities of the Indian market to effectively promote their iGaming products?

The iGaming industry in India is booming, with more and more players looking to access online gaming platforms.

However, running advertising campaigns in this market requires a deep understanding of the regulatory environment, cultural nuances, and consumer behavior.

In this case study, we will explore the strategies and tactics we used to run effective ad campaigns in India. By examining the challenges faced and the solutions implemented, we can gain valuable insights into how to navigate the Indian market and achieve success in promoting iGaming products.

The offer

We promoted a popular gaming offer in India that was trusted by players and endorsed by celebrities. The offer included a bonus, a low minimum deposit, a large selection of games, and a mobile app for iOS and Android.

gaming offers in india
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The campaign

We targeted mobile banners of various sizes that performed well in the Indian market. The ads were optimized for Hindi-speaking audiences to maximize the reach and effectiveness of the campaign.

Optimizing gaming offers in India delivery

We helped to maximize conversions and ROI by blocking ineffective ad creatives, optimizing the bid, and blocking spots without registrations or deposits.

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Creative Approach

We tested various ad creatives and pre-landings, such as live casinos, slots and poker games, welcome bonuses, limited-time free bets, and tournaments. The creative approaches that performed the best in India were those that emphasized the benefits of the gaming platform, such as safety, fast payouts, and cryptocurrency payments.

The bottom line

We leveraged our partner’s mobile advertising platform and helped the gaming brand achieve an ROI of 80% in just two months, demonstrating the effectiveness of the platform for promoting gaming offers in India.

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