iGAMING PPC ADVERTISING AGENCY

Pay-per-click advertising for licensed gambling brands — certified search campaigns, plus CPC traffic from CliqBetter’s own iGaming ad network.

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Gambling PPC works differently from other industries. Google and Microsoft allow gambling ads only with certification in approved countries, keyword costs are among the highest online, and ad copy must follow local rules on bonuses and responsible gambling. Where search is restricted or too expensive, CPC campaigns on iGaming-friendly networks fill the gap.

We run both: certified search where it is allowed and profitable, and CPC and CPM campaigns on CliqBetter’s network where it is not.

How we run gambling PPC

Certification and compliance. Advertiser certification, compliant copy and landing pages for each country.

Intent-led keywords. Brand, game, sport and payment-method terms, with strict negatives.

Network CPC. Native and display campaigns on our own inventory, with placement-level bidding.

Deposit tracking. Postback and conversion tracking to first deposit, so bids follow real player value.

iGaming Pay-per-click Campaign Creation and Management

We adjust bids, keywords, placements and creatives daily, and report monthly on clicks, registrations, deposits and cost per depositing player.

Let Us Be Your Online Gambling PPC Advertising Agency

We start with your licences, markets and current search data to see where certified search is viable and where network traffic will be cheaper.

Benefits Of Working With An Experienced Online Gambling PPC Advertising Agency

Gambling PPC mistakes cost accounts and budgets. Experience shows in passing certification, writing approvable copy and moving spend to the channels that bring deposits.

Some Benefits Of Our Online Gambling PPC Advertising Services

Dedicated Account Manager

A dedicated account manager who understands gambling regulation and your markets.

Free Account Review

A free review of your campaigns, tracking and creatives before you commit.

Monthly Marketing Report

Monthly reports on registrations, first deposits and cost per depositing player.

Audience Research

Audience and traffic-source research by country, vertical and device.

How Our Online Gambling Pay-per-click Services Works

Here’s an overview of how our online gambling pay-per-click (PPC) services work:

Initial Consultation: We start by conducting an initial consultation to understand your online gambling business, objectives, target audience, and budget. This helps us tailor our PPC services to meet your specific needs and goals.
Strategy Development: Based on the information gathered during the consultation, we develop a customized PPC strategy designed to drive targeted traffic, increase conversions, and maximize ROI. This includes identifying the most effective PPC platforms, keyword research, ad copywriting, and budget allocation.
Campaign Setup: Once the strategy is finalized, we proceed to set up your PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels. This involves creating ad accounts, defining campaign settings, setting up ad groups, and configuring targeting parameters.
Ad Creation: Our team of experienced copywriters and designers create compelling ad copy and visually appealing ad creatives that resonate with your target audience. We ensure that your ads comply with industry regulations and best practices while effectively communicating your unique selling propositions and calls-to-action.
Keyword Optimization: We conduct extensive keyword research to identify relevant keywords with strong commercial intent. We optimize your PPC campaigns by selecting the most valuable keywords, organizing them into targeted ad groups, and continually refining the keyword list based on performance data.
Bid Management: We optimize bidding strategies to ensure that your ads are shown to the right audience at the right time while maximizing your budget. We monitor bid performance, adjust bidding strategies based on conversion data, and implement bid adjustments to optimize campaign performance.
Monitoring and Optimization: We continuously monitor the performance of your PPC campaigns, analyzing key metrics such as click-through rate (CTR), conversion rate, and cost-per-acquisition (CPA). Based on performance data, we make data-driven optimizations to improve campaign effectiveness and ROI.
Conversion Tracking: We implement conversion tracking mechanisms to track user actions such as sign-ups, deposits, and purchases attributed to your PPC campaigns. This allows us to accurately measure campaign performance, optimize targeting and bidding strategies, and allocate budget effectively to maximize conversions.
Reporting and Analysis: We provide regular reports and analyses that provide insights into the performance of your PPC campaigns. Our detailed reports include key metrics, performance trends, and actionable recommendations to help you make informed decisions and track ROI effectively.
Continuous Support: We offer ongoing support and communication to address any questions, concerns, or optimizations needed for your PPC campaigns. Our team is available to provide strategic guidance, answer inquiries, and make adjustments to ensure the success of your online gambling PPC advertising efforts.

Overall, our online gambling PPC services are designed to drive targeted traffic, increase conversions, and maximize ROI for your online gambling business through strategic planning, meticulous execution, and continuous optimization.

LET’S TALK

Why Choose CliqBetter as Your Online Gambling PPC Marketing Agency

Here is how our gambling PPC differs.

Own ad network

Campaigns can tap CliqBetter’s own pop, push, native and display inventory alongside other channels.

Licensed brands only

We work with licensed operators and compliant affiliates, and plan around local rules.

Deposit-focused

We optimise toward first-time deposits and player value, not clicks or sign-ups.

Responsible gambling

Age targeting and safer-gambling messaging are part of every campaign.

LET’S TALK

Ready To Get Started?

Tell us your markets, licences and current PPC costs. We will suggest where certified search and network CPC each make sense.