How We Launched a Casino Push Notification Ad Campaign

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Promoting gambling campaigns and offers, when done right, can be very lucrative for online advertisers.

Follow this case study to view how we ran a successful casino promotion campaign with push notifications and pop ads.

Campaign Summary:

  • Budget: $10,000
  • GEO: LATAM (CO+MX+BR)
  • Duration: 1 Month
  • Total Spend: $5,000

Since most of the inventory was bought for Colombia, We are going to focus on that for this case study.

The betting market in Colombia is relatively new, with about 17 regulated online casino and sports betting brands available today.

The push notification campaign had in total 7 ads with relevant images and text (in Spanish):

casino push ads campaign
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This is the landing page I’ve run ads to:

landing page campaign push notification ads
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Results:

All casino push notifications traffic was bought through a Self-Serve DSP.

Overall the test budget has seen an amazing conversion rate into signups, with only $8 per lead and around $44 per first depositing player.

Considering the emerging market status of Colombia, the eCPA is already low, but there are many ways to scale the current campaigns and keep the volume up.

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