How To Run iGaming Advertising Campaigns On Twitter

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If you’re looking to elevate your iGaming advertising efforts, X (formerly Twitter) offers a powerful platform to reach your target audience. In this guide, we’ll explore effective strategies for running successful gambling advertising campaigns on Twitter. Whether you’re aiming to increase brand visibility or drive conversions, leveraging Twitter’s advertising capabilities can help you achieve your goals efficiently.

What Are The Guidelines For Twitter Gambling Ads?

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Twitter has specific guidelines for advertising gambling content on its platform. These guidelines aim to ensure compliance with applicable laws and regulations and promote responsible advertising practices.

Here are the key points to keep in mind:

  1. Licensing: Advertisers promoting online casinos, sports betting, bingo, online lottery, and fantasy sports must be licensed by the appropriate regulatory authorities in their respective countries or regions.
  2. Prohibited Links: Ads must not directly link to gambling operator sites, and there should be no ability to place bets in the ad text or on the landing page.
  3. Affiliate Sites: Sites driving traffic to gambling operators, such as affiliates, tips, or odds sites, are permitted as long as they hold the appropriate license for their activities.
  4. Restrictions: Twitter prohibits the promotion of gambling content in general, except for campaigns targeting specified countries where it is allowed with restrictions.
  5. Compliance: Advertisers are responsible for complying with all applicable laws and regulations regarding advertisements. They should review Twitter’s guidelines and ensure they understand the requirements for their brand and business.

It’s important to note that these guidelines may vary depending on the country or region being targeted. Advertisers should stay updated with any policy changes and consult Twitter’s official resources for the most accurate and up-to-date information.

How to Run Twitter Ads for Online Gambling Business

Running a gambling advertising campaign on Twitter requires careful consideration of the platform’s policies and guidelines.

Here is a step-by-step guide to help you navigate the process:

Review Twitter’s Advertising Policies

Start by familiarizing yourself with Twitter’s advertising policies, specifically those related to gambling content. Twitter prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions. Make sure you understand the guidelines and restrictions to ensure compliance.

Contact Twitter’s Account Team

If you plan to run a gambling advertising campaign in a country where it is allowed with restrictions, you will need to obtain prior authorization from Twitter. Reach out to Twitter’s account team to initiate the authorization process. Instructions for contacting Twitter are included in each case.

Read and Follow Twitter’s Ad Guidelines

It is crucial to read through Twitter’s complete list of ad guidelines to ensure your campaign meets all the requirements. Ad creatives must be approved by a member of the Twitter advertising team before you can begin your campaign.

Target the Right Audience

Define your target audience and market for your gambling advertising campaign. Understand the legal regulations regarding advertising for sports betting or gambling in your target countries. Some jurisdictions, especially in the EU, have strict rules and regulations surrounding gambling advertising.

Optimize Your Ads

Optimize your gambling ads to meet Twitter’s regulations and guidelines. Split test ad creatives to optimize click-through rates and retarget visitors who don’t convert the first time. Utilize social media platforms like Facebook and Twitter for brand awareness and engagement. Regularly post updates, share content, run contests, and start discussions to engage with your audience.

Set Up Your Twitter Ads Campaign

Use Twitter’s ad platform to set up your gambling advertising campaign. Choose the appropriate campaign objective based on your goals, such as website clicks or brand awareness. Set your budget, targeting options, and ad creatives according to Twitter’s specifications.

Monitor and Analyze Performance

Once your gambling advertising campaign is live, closely monitor its performance. Track key metrics such as impressions, clicks, and conversions. Analyze the data to identify areas for improvement and make necessary adjustments to optimize your campaign.

Remember, running a successful gambling advertising campaign on Twitter requires adherence to Twitter’s policies and guidelines. Ensure that your campaign complies with legal regulations and ethical standards in your target countries

3 Proven Strategies For Twitter iGaming Advertising Campaigns

How to Run Twitter Ads for Online Gambling Business
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The New X platform (formerly known as Twitter) remains a powerful social media tool for reaching potential iGaming customers. However, navigating their advertising policies for this industry requires a specific approach.

Here’s your guide to launching successful and compliant iGaming ad campaigns on New X:

Understanding the New X Landscape

  • Know the Rules: Familiarize yourself with New X’s Advertising Policies, specifically those regarding gambling and games. These policies outline what content is allowed and restricted. Focus on sections related to “prohibited content” and “sensitive categories.”
  • Focus on Indirect Engagement: Direct promotion of online casinos or games is a no-go. Instead, consider promoting complementary content or experiences that build brand awareness and establish trust.

Crafting Engaging Ads

  • Targeted Tweets: New X’s powerful targeting options allow you to reach users with specific interests or demographics relevant to your iGaming niche. Exclude users below the legal gambling age in your target audience.
  • Compelling Creatives: Craft engaging tweets that showcase the excitement and entertainment value your iGaming platform offers. Use strong visuals and clear calls to action that don’t directly promote gambling activities.
  • Livestream and Influencer Partnerships: Explore sponsoring relevant livestreams or partnering with New X influencers who align with your brand. This can create organic buzz and reach a wider audience indirectly.

Compliant Landing Pages

  • Transparency is Key: Ensure your landing page clearly explains the purpose of your campaign and its connection (if any) to iGaming. Avoid misleading language or imagery.
  • Responsible Gambling Advocacy: Highlight your commitment to responsible gambling practices on your landing page. Include resources or links to organizations that support responsible gaming.

Things to Remember:

  • Compliance is Critical: Always prioritize adherence to New X’s advertising policies. Avoid any language that could be interpreted as directly promoting gambling or circumventing their restrictions.
  • Building Trust Takes Time: Focus on building brand awareness and establishing trust with your target audience. Utilize engaging content and responsible practices to position your iGaming brand for long-term success.

By following these guidelines, you can develop effective iGaming ad campaigns on the New X platform that resonate with your target audience and achieve your marketing goals while adhering to their advertising regulations.


Remember, staying informed and adapting to the ever-changing rules is crucial. Continuously educating yourself about the latest policies and guidelines will be your ticket to success in this dynamic environment.

To make your journey even more efficient and effective, always consider hiring an expert gambling marketing agency and win against your competitors and create a winning ad strategy. So, as you venture into the realm of iGaming ads on Twitter, armed with knowledge, creativity, and the right tools, you’re well on your way to making a significant impact.

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