How to Launch a Successful Online Gambling Ad Campaign in Indonesia

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With the rise of online gambling in Indonesia, many businesses are looking to capitalize on this growing market. However, launching a successful online gambling ad campaign in Indonesia is not as simple as it may seem. There are regulations, cultural sensitivities, and competition to consider.

Indonesia is a country with a large population of young people who are increasingly turning to online gambling as a form of entertainment. This presents a lucrative opportunity for businesses in the online gambling industry.

However, with strict regulations in place and a culturally conservative society, launching a successful ad campaign in Indonesia requires careful planning and execution.

To stand out in the competitive online gambling market in Indonesia, businesses need to understand the unique challenges and opportunities that come with advertising in this market. This article will provide you with valuable insights and tips on how to launch a successful online gambling ad campaign in Indonesia.

Overview of the Indonesian Online Gambling Market

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The online gambling market in Indonesia is a complex and evolving landscape. While there is a significant demand for online gambling among Indonesian citizens, the government has taken a strong stance against it and implemented strict regulations to prohibit such activities.

Legal Status of Online Gambling in Indonesia

Online gambling is definitively illegal in Indonesia 

The Indonesian government has made efforts to enforce strict gambling laws and has taken measures to block Indonesian citizens from accessing online gambling websites.

The government has also conducted crackdowns on online gambling content, resulting in the blocking of hundreds of thousands of websites, IPs, and social media accounts related to online gambling.

Challenges and Risks

The Indonesian government’s strict stance on online gambling has created challenges and risks for both gamblers and gambling operators. The government’s efforts to block access to online gambling websites have led to the emergence of loopholes and gaps in the country’s gambling legislation.

Additionally, the aggressive nature of gambling companies in Indonesia has raised concerns about the security of official government websites, which have been breached by hackers to promote gambling.

Gambling Preferences and Market Size

Despite the legal restrictions, there is a significant demand for online gambling in Indonesia. The Indonesian audience is interested in a wide variety of games, ranging from online poker to crash games. The size of the gambling audience in the region exceeds 24 million, which accounts for almost 10% of the total population.

Advertising and Traffic Sources

When it comes to advertising and attracting traffic for gambling offers in the Indonesian market, native traffic is considered ideal due to its organic integration of advertising into content.

Native advertising is trusted by users and helps establish long-term relationships with players, increasing casino loyalty. It is recommended to use clear call-to-action phrases in creatives and incorporate elements of local culture to resonate with the Indonesian audience.

Market Forecast

According to Statista Market Forecast, the total revenue in the Casino Games market in Indonesia is projected to reach US$13.13 million in 2022, with an expected annual growth rate of 8.61% from 2022 to 2027, resulting in a projected market volume of US$19.86 million by 2027.

In conclusion, the online gambling market in Indonesia faces strict regulations and enforcement efforts by the government. While there is a significant demand for online gambling among Indonesian citizens, the legal status of online gambling remains illegal. The government has taken measures to block access to online gambling websites, leading to challenges and risks for both gamblers and gambling operators. Despite these restrictions, the Indonesian audience shows a strong interest in a variety of gambling games, and native advertising is considered effective in attracting traffic.

Why launch iGaming ads in Indonesia?

Is it worth driving Gambling ads traffic in Indonesia? The answer is yes. The reasons why this is so profitable are stated below:

Emerging market

To begin with, the popularity of Gambling in Indonesia is very high and over the years the amounts invested in online casinos by residents of this region are only growing. In 2023 and 2022, according to PPATK, about 800 trillion rupees were spent on online Gambling.

Also, according to information from Statista, by 2027, the profit from online Gambling in Indonesia will reach $19.8 million, with an increase of 8.6% over the past five years. 

This means that investing in marketing your iGaming brand is a good choice because the profit from Gambling is only gaining momentum, so you can be the first to skim the cream!

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Loyal and compliant audience

Another reason why Gambling traffic in Indonesia is so attractive to affiliates is the audience, which is very easy to get interested in such activities.

According to a Populix study, 8 out of 10 Indonesians are interested in Gambling and have tried similar activities at least once in their lives. In 2023 alone, 168 million transactions were registered on online casino sites made by three million Indonesian residents.

Cheap traffic

Whichever traffic source you choose, Indonesia is one of the most inexpensive options in terms of cost. For example, the cost per click on push traffic is one of the lowest — $0.04, on pops — $4.4 per thousand views. This way the results from such campaigns are among the highest, while you get cheap Gambling traffic in Indonesia and boost your ROI.

Online Gambling Audience in Indonesia

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The Indonesian online gambling audience is surprisingly diverse, with some interesting characteristics:


  • Age: Contrary to some assumptions, it’s not just young adults. Studies suggest a significant portion of players fall between 18-24, but there’s also a strong presence of people aged 25-44.
  • Gender: Interestingly, research indicates women might even outnumber men in online gambling participation in Indonesia.
  • Socioeconomic background: While some wealthier individuals participate, a surprising number of players come from lower-income brackets, including students, housewives, and farmers. This suggests the appeal of potentially easy money.


  • Entertainment: Gambling offers a fun and exciting way to pass the time, especially for those with limited entertainment options.
  • Financial gain: Many Indonesians view gambling as a potential source of income, particularly with the economic situation.

Important Considerations:

  • Mobile-first: With high mobile phone use in Indonesia, online gambling platforms need to be mobile-friendly to reach this audience.
  • Tech-savviness: Indonesians are adopting technology rapidly, so online platforms need to be user-friendly and cater to this tech-savvy audience.

Overall, the Indonesian online gambling audience is a diverse group seeking entertainment and potentially, financial gain. They are comfortable with technology and expect mobile-friendly platforms.

Entering Indonesian Online Gambling Market: Things to Consider

Indonesia’s booming digital landscape presents a golden opportunity for online gambling (iGaming) advertisers. But tread carefully, friend! While the potential is there, Indonesia has strict regulations around gambling. To navigate this landscape and launch a successful campaign, you’ll need a strategic approach. Here’s your roadmap to iGaming ad success in Indonesia:

Understanding the Legal Landscape

Indonesia doesn’t have a legal framework for online casinos, and all forms of gambling fall under tight government control. So, forget traditional iGaming ads. Instead, focus on promoting ancillary services:

  • iGaming software development
  • Payment processing solutions for the industry
  • Affiliate marketing platforms that connect users with approved services
  • Fantasy sports (ensure compliance with local regulations)

Crafting a Resonant Message

Now that you know what you can advertise, tailor your message to resonate with the Indonesian audience. Here are some key considerations:

  • Culturally sensitive approach: Avoid imagery or messaging that could be seen as promoting gambling directly. Focus on the entertainment and social aspects of iGaming.
  • Mobile-first is a must!: Most Indonesians access the internet through their phones. Ensure your ads are optimized for mobile viewing.
  • Local influencers hold the key: Partnering with Indonesian influencers familiar with the gaming scene can boost your campaign’s credibility and reach.

Choosing the Right Channels

  • Social media: Platforms like Facebook and YouTube offer extensive targeting options to reach your ideal audience. Be mindful of their advertising policies regarding gambling content.
  • Native advertising: Integrate your message seamlessly into Indonesian gaming websites or apps frequented by your target demographic.
  • Search Engine Marketing (SEM): Target relevant keywords to ensure your ad appears when users search for related services.

Compliance is Paramount

  • Disclaimers are essential: Clearly state that your ad doesn’t promote gambling itself.
  • Age verification is key: Implement measures to ensure your ads are not seen by minors.
  • Partner with a legal team: Consulting a lawyer with expertise in Indonesian advertising regulations is crucial for a compliant campaign.

Winning the Game: Staying Ahead

The Indonesian iGaming advertising landscape is constantly evolving. Staying updated on legal developments and best practices is essential. By prioritizing responsible advertising, cultural sensitivity, and legal compliance, you can launch successful iGaming ad campaigns that reach your target audience in Indonesia.

Launching Indonesian Online Gambling Campaign: Strategies for Effective Ad Campaigns

With the rapid growth of the online gambling industry, Indonesia has become a fertile ground for entrepreneurs looking to tap into this lucrative market. However, launching a successful online gambling ad campaign in Indonesia requires careful planning and execution. In this blog post, we will explore the essential steps you need to take to ensure the success of your online gambling ad campaign in Indonesia.

Understand the Legal Landscape

Before diving into any advertising campaign for online gambling in Indonesia, it is crucial to familiarize yourself with the legal landscape. While gambling is heavily regulated in Indonesia, there are still opportunities to advertise within certain limitations. Make sure that your ad campaign complies with the local laws and regulations to avoid any legal issues.

Identify Your Target Audience

To create an effective online gambling ad campaign, you need to have a clear understanding of your target audience. Conduct thorough market research to identify the demographics, preferences, and behaviors of potential Indonesian online gamblers. This will allow you to tailor your ad campaign to resonate with your target audience effectively.

Localized Content and Language

To connect with your Indonesian audience, it is crucial to create localized content and use the Indonesian language. Translate your website, ads, and any other promotional materials into Bahasa Indonesia to ensure clear communication and build trust with your target audience. Consider incorporating cultural elements into your ad campaign to make it more relatable and appealing to your Indonesian audience.

Utilize Social Media Platforms

Social media is a powerful tool for reaching a wide audience in Indonesia. Leverage popular platforms such as Facebook, Instagram, and Twitter to promote your online gambling brand. Create engaging content, run targeted ads, and interact with your audience to build a strong online presence. Additionally, collaborate with local influencers to amplify your reach and credibility.

Implement Search Engine Optimization (SEO)

To increase the visibility of your online gambling website in Indonesia, invest in Search Engine Optimization (SEO). Optimize your website content with relevant keywords and meta tags to improve your ranking on search engine results. This will drive organic traffic to your website and increase the chances of acquiring new customers.

Mobile Optimization

Indonesia has a high smartphone penetration rate, making mobile optimization crucial for the success of your online gambling ad campaign. Ensure that your website is mobile-friendly, loads quickly, and offers a seamless user experience across various mobile devices. Consider developing a dedicated mobile app to cater to the growing number of Indonesian mobile users.

Monitor and Analyze Performance

Regularly monitor and analyze the performance of your online gambling ad campaign to identify areas for improvement. Utilize analytics tools to track key metrics such as click-through rates, conversion rates, and customer acquisition costs. Use these insights to optimize your ad campaign and refine your strategies for better results.

What kind of traffic is suitable for online casinos in Indonesia?

Now that we have reviewed the main features of the target audience in Indonesia, it is worth analyzing which traffic sources will convert to this geo, and which ones should be avoided.

It is very important to note that in March 2024, the Indonesian authorities expressed particular concern about advertising on social networks, in particular on the X network (formerly Twitter), and most likely such ads will be blocked in the near future.

That is why it is worth paying attention to alternative sources of traffic — push, pop, and native ads.

Push ads: the most reliable traffic

This type of traffic is great for Gambling ads because it allows you to launch them without any restrictions and resorting to cloaking, any creatives will do!

Moreover, push traffic is real people who are ready to receive your ads, because they have subscribed to it, and are already quite loyal. Everything is also quite affordable for the price — the price per click for Indonesia starts from $0.04.

This source is perfect for the Gambling vertical, according to our internal statistics, this vertical is in the top from month to month!

Pop ads: accessible and “aggressive”

Pop traffic is ideal for Gambling offers in the Indonesian market due to the high CR and the specifics of the audience that actively plays casino games.

The fact is that this format is more aggressive, which is perfect for this bundle — people in Indonesia are very interested in Gambling and react to any impulses. Moreover, pop traffic has a low cost, which allows you to reduce the initial campaign cost and increase ROI.

Another argument “for” pop ads is the ease of setup. You only need a link to the casino, basic targeting and that’s it! The campaign is ready, you can start it and make a profit.

Native ads: the most organic solution

Native traffic is ideal for Gambling offers in the Indonesian market due to its organic integration of advertising into content.

Also, native advertising has a high degree of trust among users, which helps to increase CR and attract a fresh audience. Thus, using native traffic for Gambling offers in the Indonesian market will help establish long-term relationships with players and increase casino loyalty.

This is the most unobtrusive type of advertising, it is embedded as gently as possible into the content of the site, which is why its effectiveness is very high.

Creatives for Gambling ads in Indonesia

No matter what type of traffic you choose for Indonesia, there are some general tips for creating landing pages and creatives that will be useful for you to launch this particular bundle.

  • When creating landing pages for Gambling offers in the Indonesian market, you should use bright colors and images, in particular images associated with luck, as well as bonuses that attract attention.
gambling advertising traffic in Indonesia
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  • It is also important to have a clear structure on the landing page so that users can easily find information about the games offered, payment methods, and terms of participation, as well as simple registration information.
buy gambling ad traffic in Indonesia
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  • On push creatives, you can also use images of good luck symbols, such as dragon or phoenix figures, to attract the attention of an audience that believes in lucky signs.
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  • Creatives for gambling offers on the Indonesian market should contain a clear call to action, for example, “Try your luck now!” or “Become a winner today!”.
gambling ads traffic in Indonesia
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  • It is also worth using images reflecting local culture, for example, traditional Indonesian patterns or elements of Balinese dance.
cheap gambling traffic in Indonesia
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Importantcreatives and landing pages for Gambling offers in the Indonesian market should be adapted to mobile devices, given the high prevalence of smartphones among users.


Launching a successful online gambling ad campaign in Indonesia requires a combination of careful planning, localization, and effective marketing strategies. By understanding the legal landscape, identifying your target audience, utilizing social media platforms, implementing SEO, optimizing for mobile, and monitoring performance, you can maximize the potential of your online gambling brand in Indonesia. Stay adaptable, remain compliant, and always strive to provide a safe and enjoyable gambling experience for your Indonesian customers.

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