Last updated: October 2026
Quick answer: For the Budweiser “KOF” show, CliqBetter ran a video awareness campaign on the Livescore platform aimed at male and female football fans in selected regions. The campaign was set a KPI of 1,012,432 impressions and a goal of driving viewers to the brand’s YouTube page. It reported reaching over 664,000 unique users, a CTR of 0.81% and a 75.58% video completion rate.
This case study explains the brief, how the campaign was set up and optimised, what the results mean, and what other brands can take from it.
The brief
Budweiser wanted to build awareness for its “KOF” show among football lovers, both men and women, and to send interested viewers to the show on the brand’s YouTube channel.
| Item | Detail |
|---|---|
| Brand | Budweiser, “KOF” show |
| Objective | Awareness and YouTube views |
| Audience | Male and female football fans |
| Platform | Livescore |
| Impressions KPI | 1,012,432 |
Why Livescore?
Football fans check live scores before, during and after matches, often many times a day. That makes a score platform a natural place to reach people who care about the game while their attention is already on football. Placing a football-themed show in front of this audience keeps the message relevant to what they are doing at that moment.
What we did
- Targeted the right fans. The campaign focused on football lovers of all genders in the selected regions, rather than a broad general audience.
- Used video creative. The show was promoted with video, so fans could get a real taste of the content before clicking through to YouTube.
- Optimised continuously. The team monitored delivery and engagement across regions and adjusted targeting during the flight to keep reach and engagement on track.
- Linked to the destination. Each click led to the brand’s YouTube page, so engaged viewers could keep watching.
The challenges
The campaign had two goals that pull in different directions: reach a large number of people (the impressions KPI) and get a share of them to take action by visiting YouTube. Broad reach can lower engagement, while tight targeting can limit volume. Ongoing optimisation across regions was used to balance the two.
The results
As reported for this campaign:
- Over 664,000 unique users reached.
- CTR of 0.81%.
- 75.58% video completion rate.
What the results mean
- Unique reach shows how many different people saw the show, which is the core measure of awareness.
- CTR shows how many viewers were interested enough to click through to YouTube.
- Video completion rate shows how many watched the video to the end. A completion rate above three quarters suggests the creative held attention and suited the audience.
Lessons for other brands
- Advertise where your audience already pays attention. Sports platforms reach fans in the moment.
- Pick the format that fits the goal. Video suits awareness and content promotion; push and native suit direct response.
- Measure what matches the objective. For awareness, track reach and completion, not only clicks.
- Optimise during the campaign, not just at the end.
Brands promoting sports content or licensed betting products can apply the same approach. See our guides to sports betting advertising done the right way and analysing campaign results, or browse more projects.
Frequently asked questions
To build awareness of the Budweiser ‘KOF’ show among male and female football fans and drive viewers to the brand’s YouTube page.
Football fans use score platforms often, before and during matches, so it reaches people while their attention is on football, which suits a football-themed show.
The campaign reported reaching over 664,000 unique users, a CTR of 0.81% and a 75.58% video completion rate, against an impressions KPI of 1,012,432.
It shows the share of viewers who watched the video to the end. A high rate suggests the creative held attention and suited the audience.
Plan your next sports campaign
Want to reach sports fans with video, display, native or push ads? Contact the CliqBetter team or book a demo.